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Products > MQMarketer > Features and Benefits
Features
| Personalization
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Conduct personalized messages. For example as a loan officer refer to existing loan amount, rate, monthly payments and savings with new loan programs
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Roles &
Permissions |
Maintain branding compliance with easy role based access across different sections of your campaigns |
| Targeted Communication
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Exploit centralized marketing database to conduct segmented campaigns to meet strategic and tactical marketing needs |
| Viral Marketing |
Automatically grow your mailing list with ‘Refer a Friend’ module
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| Campaign Builder |
User friendly module to create role based marketing templates such as surveys, newsletters or advertising campaigns |
| Reporting |
Measure ROI of your campaigns with automatic recording Open, Bounces, Deleted etc
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High Speed
Mailings |
Secured and efficient mailing engine to ensure delivery of your campaigns |
| Subscriber Management |
Manage unlimited subscribe/unsubscribe mailing
automatically
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| Test Campaigns |
Conduct test campaigns to receive feedback or ensure effectiveness of campaign messaging |
Benefits
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Reduced Costs
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On Direct mail postage, paper and distribution costs
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Save on additional costs in conducting emergency campaigns |
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Save on costly administrative time & effort
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Cost effective additional delivery channel |
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Guaranteed ROI
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Improve branding awareness or brand acceptability
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Conduct test campaigns to ensure appropriate messaging
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Comprehensive reporting to measure delivery effectiveness – Open, Bounce or Deleted |
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Create Viral marketing or Buzz with ‘Refer a Friend’ and track your loyal customers |
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Policy Management
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Maintain consistent branding with roles based access of campaign sections |
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Published Anti-Spam policy
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Automatic maintenance of Subscribe/Unsubscribe mailing lists |
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Increase Efficiency and Effectiveness
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Of communication across single layer or distributed business environments such as Mortgage, Travel, Pharmaceuticals and other large corporations |
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Conduct personalized campaigns to improve effectiveness |
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Exploit options of conducting campaigns via email or fax
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Unlimit your campaigns with size, links to value added services or additional attachments |
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