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Products > MQSubscribe > Solutions > AFM > Case Study
Customer had the following objectives to be achieved by deploying a subscriber management and billing system.
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Manage distribution and operations in multiple regions |
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Provide user-friendly interface for distributors to remotely perform day-to-day operations. |
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Manage the complex agreements and pricing schemes |
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Automate monthly invoicing and billing |
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Manage detailed contact information of Subscribers and distributors |
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Hierarchy based information access to business entities |
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Manage inventory and track decoder and smart cards distributed and their status at any given time |
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Manage stock transfer and material requests |
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Automate activation and deactivation of smart cards |
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Allow role-based access to users |
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Overcome the problems being faced with the existing billing system |
The below flow diagram illustrates the sales process of the customer.
The Sales and Operations teams are responsible for achieving the revenue growth and penetration of the services of the organization. It seeks to achieve this objective by conceiving appropriate marketing strategies that create and sustain a demand for its services and products. Personnel in the Sales and Operations devise methods and processes of attracting new and retaining the existing subscribers by controlling the churn rate, as well as through other preventive and corrective measures.
To accomplish this goal, Sales and Operations coordinates with various parties involved in the business, viz. subscribers, head ends, distributors, operators or resellers, collection agencies and banks.
Typically, the Sales and Operations are expected to achieve the following objectives:
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Planning market approach and sales strategy |
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Capturing customer information and preferences |
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Defining products & packages - pricing, packaging, distribution, promotions |
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Managing the hardware sale process
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Creating innovative promotions & discount plans
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Managing subscription agreements
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Managing sales promotion processes
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Managing the commissions for franchisees/ distributors
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Managing sales force incentives and mapping productivity of sales force |
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