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Products > MQSubscribe > Solutions > AFM > Case Study
Key features of MQSubscribe leveraged by the Customer:
Subscriber Management
Multiple address management
Customer is able to capture multiple addresses for a subscriber. These include
permanent address, head-end address, billing address, and dispatch address.
Business Entity hierarchy
The entire hierarchy of business entities has been built within MQSubscribe with
comprehensive security enabled. A privileged user at Regional office can view the
information of the distributors while the user of one distributor cannot view the
information of another distributor.
Managing Sales and Marketing operations
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Monitor the channel contribution of each of the channel for the revenues generated for a specific period considering the importance and priority of each channel |
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Creation of innovative discount schemes to the customers to enhance sales |
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Allows change of agreement for a specified group of subscribers
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Allows changing of package price for the subscribers of a specific location |
Order Management
MQSubscribe facilitates staging of orders for approval by the head office. An
authorized/privileged user at the regional office will log on to MQSubscribe and
check for the orders, which have been staged for approval and accept or reject
the orders. This enables the management to evaluate the subscriber by using
information from various sources before entering into an agreement.
Document Management
There is exchange of several documents between the customer and each of their
subscribers at various stages. Document management in MQSubscribe
facilitates the storage of documents associated to each of the subscriber and
retrieve them as and when required.
Billing
Pricing
Customer uses different pricing models to cater to various market segments. Such
pricing plans are based on different attributes such as Subscriber type, Subscriber
base, whether urban or rural, location of subscriber. MQSubscribe has a flexible
pricing system, which allows definition of pricing rules to arrive at the price based
on the defined rules whenever a sale is made. It also provides the flexibility to
override the price of the package.
Promotions and Discounts
Customer offers promotions and discount to subscribers to enhance its sales. The
discounts are given to specific set of subscribers based on attributes such as
customer type, and geographical hierarchy based - country, region, state and
city. MQSubscribe facilitates the user to define the discount plan as promotional scheme where duration for the promotion and validity rules can be specified.
Promotion may be given as:
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Percentage discounts towards the package price |
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Absolute amount discount towards the package price |
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Free period for subscription |
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Hardware or other services at a reduced price |
In addition to promotional discounts defined, discounts may be given to the customers at an agreement level. The discounts can be given as a percentage or amount (rebates) for specific customers.
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