|
Products > MQSubscribe > Solutions > Cable/MS Operator > Overview
In unregulated markets Cable TV business operate in a different model unlike the regulated one. We understand the different business models as we have the experience of working in regulated and unregulated cable markets.
Indian cable TV market has been an excellent example for unregulated market until the recent digitization mandate, which has changed the way the cable operators do their business.
Until this regulation the cable operators were the last mile operators for the Multi-system operators (MSO), which meant the cable operator owned the subscriber and not the MSO. In such a scenario, the cable operator becomes the subscriber for MSO. Cable operators buy programming packages and set top boxes from the MSO using which they would receive the signal and distribute the same to the end subscribers through cable. Subscriber would pay to the cable operator and in turn the cable operator pays to the MSO. Apart from these the MSOs had the following unique challenging business scenarios that could be managed using a suitable solution
|
Flexible channel packaging
|
|
Pricing based on subscribe base of a cable operators
|
|
Merging and de-merging of cable operators and transfer of subscriber base from one cable operator to another |
|
Credit Management |
|
Inventory tracking |
MagnaQuest has been the pioneer in supporting the business requirements of MSOs in India. It has deployed its Customer Management and billing solution, MQSubscribe™ at all the MSOs in India to manage their cable operator subscription information, billing and inventory operations.
In the regulated digitized markets Cable MSOs have the advantage of providing multiple services along with PayTV to their subscribers. Cable operators with HFC networks have the capacity upto 700MHz and can provide video, voice and data services on the same network. MagnaQuest is deploying MQSubscribe™ at number of cable operators in India who have digitized and are planning to provide multiple services (Please refer triple play to know more). With this success we are gearing up to address similar markets including US and Europe.
|
|
